The holidays are the best time of year for brick and mortar businesses to boost their operations. If you’re looking for ways to bring a little more foot traffic into your establishment, a little research may be on the horizon.
There are an array of different strategies you can use to draw more attention and sales to your brick and mortar store. Here is a brief look at just a few of the most useful strategies.
Work on the design of your store
Everything inside of your front doors makes an impact on customers. Invest in the interior design of your space, and you’ll create a more welcoming environment for consumers.
Dig into some research on the best methods of displaying your merchandise if you run a retail establishment. If you offer a service, create comfortable places for sitting. You don’t want a waiting customer to leave simply because they don’t have anywhere comfortable to sit.
Focus in on customer service
A customer could find everything they need inside your store, but the experience won’t be complete without great customer service. Though their tangible needs may be met, most customers look for more than a clean transaction.
Take strides to make customers feel more important, and pay individualized attention as often as is possible. Help consumers figure out what they really need from your store, and give them a memorable experience while you’re at it.
Use social media for promotion
Promote your in-store experience on your social media pages, and get the word out about special events and sales. Your social media followers enjoy getting regular updates, so don’t let them down.
Post on your pages regularly, and keep users coming back for more. Incorporate videos and images to help spruce up the visual draw of your social media content.
Use signage outside of your store
Make sure there’s no mistaking the excellent experience customers will receive from the outside of your establishment. Exterior signage is just as important as the signage you use inside your store.
Draw extra attention to your storefront by adding appealing signage featuring various specialties your establishment has to offer customers. Make them want to come take a look inside.
Leverage geolocation tools
Make sure customers can look your location up on the internet. Take advantage of your free Google My Business spot, and make it easy to find your brick and mortar establishment.
The service is of no cost to your business, but you have to take the steps to claim your listing. It’s not automatic. However, the registration process is super simple.
Take your time to cover all of your bases around your brick and mortar establishment, and you’ll find that your biggest problem is counting all the money you’re making.