How To Optimize Images for the Web

Updated Sept. 19, 2022

Not only do images make your content more accessible, attractive, and engaging to users, but they’re important for SEO.

Understanding the basics of image optimization gives your content the best opportunity to succeed with SEO.

What is image optimization?

Image optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images with metadata so search engine crawlers can read them and understand page context.

According to HTTP Archive, in 2018, images made up 21% of an average web page’s total weight, and that

5 Call To Action Copywriting Tips to Increase Conversions

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Call to actions (CTAs) are critical statements that prompt users to sign up, purchase, or engage with you. Whether you’re writing emails, headlines, social media posts or SEO-driven content, writing effective CTAs is a critical marketing skill.

CTAs can make or break your campaigns. Using the wrong phrases at the wrong time can halt conversion momentum and tank your conversion rates. Here are five call to action copywriting tips you can use right now to increase conversions and sales.

1. Minimize their risk with social proof

One of the main reasons people

23 Peer Interview Questions & Answers You Must Practice

Being prepared for the most common peer interview questions is essential if you want to leave a great impression. Peer interviews are unfamiliar to many job-seekers, so it’s important to do what you can to be confident and ready!

Applicants discussing peer interview questions

This list of peer interview questions will help you ace this interview and increase your chance of getting a job offer.

1. What appeals to you about working at this company?

The goal of this peer interview question is multipurpose. On the one hand, it can provide more insight into why you chose to apply for a job at this company

5 Latina Beauty Leaders You Should Know About

What does beauty mean to you?

As cliché as it sounds, to me, beauty comes from within. If you don’t feel beautiful, you won’t exude beauty. If you are internally beautiful, then I will only see beauty regardless of what you physically look like. I love beautiful people and surround myself with them. My friends and family are all beautiful, kind, generous, loving, giving people, and I count my blessings that I have them in my life.

What is a misconception about Afro-Latino heritage/identity that you’d like to clarify?

The term Afro-Latinx is a newer one, so a lot of

When Do I Need a Model Release Form? (Plus a free sample!)

One of the most frequently asked questions intellectual property lawyers hear from members of the art community is, “When should I use a model release form, and what should it say?” That’s understandable since the answer can vary from state to state! For example, California has special laws designed to limit paparazzi photographs, thanks to its high number of celebrity residents.

However, regardless of where you live and work, there are some general guidelines to keep in mind that can help artists know when to use a model release form and what information should be included in one. Read on

Big US Regional Banks Could Face New Crisis Regulations

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Can a financial institution be too small for regulations but also too big to fail? We may be about to find out.

American financial authorities are considering extending a lean version of rules designed for banking giants in the wake of the Great Recession to major regional banks, according to The Wall Street Journal. The hope is that it will fireproof the financial system. The fear is it will be a burden

8 “First Step” SEO Tips for Bloggers

8 "First Step" SEO Tips for Bloggers

Photo by Pawel Czerwinski on Unsplash

“What are the first steps to optimizing my blog for searches?” – question submitted by @monedays using the #pbquestions hashtag on Twitter.

Much has been written on the topic of search engine optimization for bloggers – but let me give you a few basic first steps:

1. Content is King

The quality of the posts you write is the single most important factor when it comes to Search Optimization on a Blog. I suspect others will argue differently but as I look at my own blogs success in the search engines I’d say that