What is Search Engine Optimization (SEO)?
When a user conducts a search on Google, the company functions as a librarian, overseeing a massive library with a global book collection. The word search has to be precise and pertinent. As a result, optimizing keywords is critical for making internet searches quicker and more accurate. An SEO company can help you do that.
Understanding User Intention
It’s more important to consider the user’s purpose during the search than just the keywords. During the search for a query, keywords are very important. With the advancements in SEO trends, it is critical to comprehend the buyer’s persona. For example, if a mother searching for “Online Baby Shopping” in a search engine, the search engine should show information about the best places to buy baby items such as baby clothing, strollers, diapers, and so on, rather than information about places where you can shop for babies.
Rich Snippet in SERP
E-commerce sites, blogs, and entertainment sites may use a rich snippet in the SERP to pre-qualify traffic and boost the way they service their customers. Google also displays results for navigation, images, and feedback alongside search results, resulting in a higher number of search results. In the last few years, this increase has doubled, and it is predicted to continue.
For example, when a person searches for a hospital online using his mobile phone, detailed information such as the hospital’s name, location, contact information, and operating hours is shown. It allows the user to call the number directly from the snippet, rather than having to copy the number to a dial keypad.
Cross Channel Marketing
Cross-channel marketing, also known as omni-channel marketing, is a strategy for the product exposure and promotion across multiple platforms. The main goal of this new marketing trend is to establish a strong brand identity across multiple channels and enable users to buy.
Although 80 percent of consumers have embraced the use of cell phones, data shows that mobile phones account for 50 percent of internet traffic. In recent years, Accelerated Mobile Pages (AMPs) have revolutionised SEO by improving web page efficiency, flexibility, and speed. As a result, Google recently revealed that it would place a greater emphasis on indexing websites optimized for mobile devices.
Many businesses have switched from HTTP to HTTPS since Google announced that SSL encryption would be one of the ranking factors in its search algorithms. The referral data is deleted or unaccounted for if traffic moves from a protected HTTPS site to a non-secured HTTP site. As a result, there is a lot of uncertainty about where the traffic comes from. However, due to the lack of data protection for this strategy, the possibility of falling behind in the rankings in future years is high.