Statistics indicate that as many as 90 percent of consumers, check reviews online before praising a product or service. Interestingly enough, this statistic is estimated to grow even higher year after year. What this indicates is that customers for every business sector imaginable are searching the internet as you read this right now. The easiest way to capitalize on this data, is to develop and execute an effective Search Engine Optimization strategy.
Unfortunately, however, most business owners are unaware of the factors that go into play when it comes to increasing the ranking of their website.
Based on the fact that search engines like Google, use over 200 factors to determine how high up a website should rank for a given search query, this comes as no surprise. This is where an SEO specialist can prove to be the most valuable investment a business owner can make. In fact, statistics indicate that companies that utilize online marketing are expected to grow twice as fast as companies that don’t. Let’s take a look at some other reasons why you should inquire about the top seo companies in Orlando in your area.
1) Get Your Website Seen
As you may have come to know, simply creating a website will not lead to success if no one sees it. Regardless of how you may feel about SEO, search engines such as Bing and Google, use complicated algorithms to evaluate several on-site and off-site factors to determine your rank for a given search query. The position of which your website will be placed in their search listings is critical.
Statistics indicate that 80 percent of the traffic that stems from a search query goes to the top 3 websites that show up. What this means is that even if you are at the number 4 position for a local keyword, you are only getting 10 maybe 15 percent of the customers you have the potential of getting ,if you were two ranks higher in the number 2 position.
2) Competition is Already Using An SEO Specialist
No matter what business sector you look into, I guarantee the top 2 most successful companies in every business sector across the globe, is utilizing the services of an SEO specialist. As such, if you realize that your competitors have a higher ranking than your website does, they are definitely using one of the top seo companies in Orlando.
3) Quality Links
You yourself may have learned that backlinks play an important role in the ranking of a website. As such, you may have purchased dozens of backlinks. However, while this practice used to work, this is no longer the case. As a matter of fact, Google’s algorithm has grown to be so sophisticated that it will be able to see that you bought spammy low quality links and penalize your ranking by lowering it instead. A good SEO specialist will provide you with non-spammy high authority links.
4) More Traffic
As mentioned above, over 80 percent of the traffic that’s generated from a search query all go to the top 3 ranked website for said query. Statistics indicate that a meager 1 percent check the second page. SEO is based on getting your site to the front, so that you can be a part of that small group which capitalizes on 80 percent of the traffic for a search query.
5) Worthy Investment
SEO may seem expensive at first, but when you compare it with radio and television ads – which offer no real way for you to measure the results of your efforts- it’s actually one of the most cost effective ways you can market your business. While certain forms of advertising may come and go, which is the case with TV ads which has been on the decline, SEO is here to stay, forever. But, the more time you spend contemplating if you should invest into SEO services, the more time you’re giving your competition to building a tough site that will be more expensive and difficult to compete with.
