If you didn’t think you had something unique to offer, you probably wouldn’t be in business. There is a widespread belief that in order to be different you have to be creative, and that’s the God given gift of a few select designers.
Nothing could be further from the truth: You can find a lot of literature on how to define and pitch your Unique Selling Proposition to your clients and prospects.
But this is not what I want to talk about today. My question today is what areas of running your business do you think are fine and