The Greater Richmond Transit Company (GRTC) has selected Mike Frontiero as the agency’s new director of communications and marketing.
Frontiero is a veteran community engagement, marketing and communications leader from the non-profit field. He will report to Chief Development Officer Adrienne Torres and be tasked with developing and managing all components of marketing, advertising and public/media relations to continue to build the transit agency’s brand and further secure positive publicity for public transportation options in central Virginia.
With more than 30 years of experience, Frontiero brings a wealth of knowledge and experience to the agency. From 2015 to 2019, he led communication efforts to build the Canopy at Ginter Park, a $55 million housing development in Richmond.
“Frontiero brings an impressive background and confidence in communication strategy experience to focus on our internal staff, riders and external stakeholders,” said GRTC CEO Julie Timm. “His history of cultivating communities to support grassroots efforts is admirable, and we could not be more excited to have him join our GRTC Family.”
Frontiero served as director of communications for Union Presbyterian Seminary from 2015 until 2022. While serving as director, he was responsible for various communication campaigns totaling more than $100 million and led rebranding efforts for the school, which resulted in a 40 percent increase in visibility.
“As a longtime Richmond resident and advocate of public transit, I look forward to leveraging my strategic skills to help GRTC improve mobility and access throughout central Virginia,” said Frontiero.
Frontiero says he is enthusiastic about building campaigns behind the expansion of bus shelters in the region and the possibility of expanding the hallmark BRT, the Pulse. Frontiero’s first day with GRTC was June 13, 2022.