Wayfinding signs are one of the best things people can do for their properties. We will take a closer look at how these signages can be used to benefit any business, as well as the various kinds of wayfinding signages people can use. Some signages maybe just for aesthetics; others are legally required. Still, no matter what type of sign businesses uses, there is nothing better than providing the customers with the services they need without getting lost.
How can businesses use it?
These things are used to direct people, but there are a lot of components that go into this endeavor. Entrepreneurs can create their wayfinding signs using recognizable landmarks or go for a more direct right/left approach. The best choice will still depend on the layout of the property or building.
People could use words, arrows, symbols, or a mixture of all three. Business owners need to make sure that their sign options remain pretty consistent, so they do not confuse the public. Business owners need to use these signages to create a customer-friendly and safe space around their property.
These things are also there to keep the customers relaxed and happy while going to and from the business. They need to make sure they have proper signage that will help their customers navigate the area around their business property. It is imperative to keep it as visual as possible, easy to understand, and minimal. It ensures that people can understand it with less confusion regardless of ability or age.
What is it?
Wayfinding signages are types of signs that provide direction to individuals. They exist to help customers find their way without detailed maps or lengthy explanations. With these things guiding customers along the way, they need to find their destination without any problems. If customers get confused and have to ask other individuals for help, take note of why these situations happened, and consider the best option for better signs.
To know more about this industry, visit https://en.wikipedia.org/wiki/Signage for more info
Types of wayfinding signs
Information – These types use simple graphics to describe the staircase features of the property. They are usually used as the first step in new environments. They tell people the location and what they will find in that location. They are specific to the property area, so they will not tell customers what the site looks like or what people are likely to find in that area. For instance, if these kinds of things are standing, plaques, or description signages.
Identification – They are used to point out features or services that are of use to customers. An excellent example of this is public washroom signages or information kiosks. Regardless of its importance, ID signs are a perfect way to draw the public’s attention to something they might need.
Directional – Complex facilities like airports will rely heavily on these signages to help travelers navigate the facility a lot quicker. They have the broadest spectrum out of the four types. They allow individuals to get a full view of the facility and be as particular or as vague as people see fit. These directional signs usually take the form of maps of the area and only include main roads or every road for specific directions. Depending on the location of the map in the property, the point of view, as well as the amount of property shown may vary.
Warning – These signages are used solely for making individuals aware of any hazards in the area. Fire safety, wet floor, the stairwell, as well, as other forms of signs that mark a safety feature in the property are all very important. Individuals need to keep in mind that this type is not only crucial for individuals; the law also requires it. Make sure that it is visible and placed in a safe area.
A lot of these items are usually found in properties with a high volume of traffic. It is required for businesses to avoid any safety-related accidents and getting sued in the future. People need to take a closer look at these things because they are put in specific areas where safety concerns like the outside of the bathrooms, areas near faucets, fire exits, or staircases.