Demystifying the art of selling a course online

Online courses are the next disruptors in the creator economy with thousands of creators monetizing their knowledge through these digital knowledge products. This trend is on the rise and will see exponential growth because they are less expensive to design and take little time to build. Plus unlike the traditional eCommerce businesses of physical products, these digital information products do not require shipment or have any logistical challenges. So once a course is launched, creators literally a product that can be sold exponentially without any initial input costs. The rise of the knowledge economy, in which learning is power, has boosted the demand for online courses! It is undeniably a booming market worldwide, as indicated by several studies.

Businesses in various industries have begun to adopt various training solutions, which is helping to grow the e-learning market. At the same time, the demand to invest in education and lifelong learning is becoming increasingly popular among old and young people alike. These changes, combined with people’s preference for the convenience and flexibility of working from home rather than dealing with the hassles of going to physical classrooms, have fuelled their insatiable need to learn new skills online.

Here’s how coaches, trainers and experts can build and grow their online coaching business

  1. Improve your online brand and presence: Consistent sharing of free high value content is what sets successful coaches from others. To set the foundation for the business right, creators must start off by educating their audience wherever they are. This helps set you up as a thought leader and a source of new information. This is possible in a variety of ways. Perhaps you already have a YouTube channel, a blog, an author website, are a keynote speaker, produce podcasts, or provide coaching and consulting services, are part of large forums and communities. These are excellent places to start for industry professionals who wish to share their knowledge with the public and supplement other services. 
  1. Create a loyal following of current consumers: By marketing/advertising your online course and promoting it, you can raise brand awareness and potentially attract more customers interested in what you have to offer. With several digital marketing platforms to choose from, the next 5 years would see Facebook and YouTube advertising really coming to the fore as creator favourites for advertising.
  2. Train your clients to use your items by assisting them in achieving their goals and keeping them satisfied. An evergreen onboarding system for your other services can be an online course. This allows you to set higher lifetime values and expectations for your customers, lower churn rates, and get more referrals.

 Now the question comes if having an online course is profitable

The industry for creating and selling online courses is increasing worldwide. By 2025, the eLearning market is predicted to reach $325 billion, with a 5% annual growth rate (Global Market Insights). As an online educator, you may earn anywhere from a few hundred dollars to six figures per year. To create a profitable online course, creators need to spend 80% of their time marketing and selling it. This is why we’ve put together this comprehensive tutorial on how to sell an online course, in which we’ll show you how to profit from selling online courses. From your content to the size of your audience, various aspects go into making a profitable course. Following are some of the elements that are taken into account while calculating profitability:

  • Your Personal Brand and Expertise 
  • Demand for that expertise
  • Brand recognition
  • Course Content Quality (Videos, ebooks, downloadable content, videos/vlogs, audio/podcasts) 
  • Percieved value of your brand
  • Number of people in your audience/email list
  • The Income of the Audience
  • Size of the Market and the Competition
  • Your Marketing and Sales Capabilities

 Having a strong internet presence, an active social community or an email list are all huge pluses. These can really push your brand forward and assist you in having a successful course launch. However, just as Rome wasn’t built in a day, building a dedicated audience takes time, and once you do, you’ll need to invest more in your brand’s awareness.

What separates successful coaches from others is their ability to continuously experiment with several different funnels, ads, emails, copywriting and deep dive into what’s working for the business and what’s not. The experiments that work are scaled, those that don’t are shut down to avoid losses.

Finally, creating courses allow you to share your knowledge and provide others with your distinct vision and inspiration. To share your thoughts on current industry issues that may influence future trends. This, combined with your ‘digital’ signature underneath it, will stick in people’s minds for a long time, and the legacy you leave behind will be far greater than what anyone expects from you, or even for yourself!



Views expressed above are the author’s own.


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