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Increasing Importance of Inflatable Products

Posted by — May 29, 2021 in Marketing
Inflatable Products

As the name suggests inflatable products can be anything and everything that is capable of floating and is filled with substances like gases (helium, hydrogen or nitrous oxide) or they are made of substance like nylon fabric and rubber that makes them floatable.

Inflatable products are in vogue due to a number of reasons:

  • The nature of some sports is that it needs equipment that is capable of inflating to prohibit injury.
  • The nature of some activities requires products that can float on surfaces.

Some of these examples can be Paddle board and Inflatable Gym Mat.

Paddle Board:

A paddle

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The Key Trends in the Global Confectionery Market

Posted by — May 23, 2021 in Marketing
The Key Trends in the Global Confectionery Market

The global confectionery industry is constantly evolving to meet the requirements of modern-day consumers. With global health concerns as a result of Covid-19, there has been a considerable increase in the consumption of confectionery. More and more consumers are shifting away from the traditional three meals a day to small portions. Indulgence in confectionary continues to be a growing trend with all its health benefits.

The Changing Trend in the Confectionery Market

The global confectionery market is predicted to grow at a CAGR of 3.45% in the next few years till 2024. The busy lifestyles of people have replaced meals

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How do you know if you need a local SEO strategy

Posted by — May 21, 2021 in Marketing
SEO strategy

How do you know if you need a local SEO strategy? The critical word in this question is “local.” Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up to ten minutes to get to your business? If you can answer yes to these questions, chances are you need to manage your local SEO strategy.

So, what is local SEO? And why is it important?

What Is Local SEO?

Local SEO involves optimizing your online presence to attract business from local searches on

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When Does Business Analysis Make a Difference?

Posted by — April 7, 2021 in Art of Business

Talking about business, this is one of the most volatile industries of our time. Due to the pandemic, crises in different countries, and massive power shifts, you can wake up tomorrow, not recognizing the world around.

Just remember how fast the shift went when businesses realized lockdowns would become a thing to get used to. Changes are inevitable both on the scale of one business and on the global economic level.

And you know what companies survive every storm like that? Those that know how to adapt. The flexible ones, the creative ones who are always ready to reach

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2 Little Words That Work Marketing Magic

Posted by — March 23, 2021 in Marketing
2 Little Words That Work Marketing Magic

Use these two little words to strengthen customer relationships, increase repeat business and promote referrals.

In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie’s second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.

Carnegie said there is only one way to get anybody to do anything — by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they and all human beings crave: honest …

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What is Multi Level Marketing?

Posted by — January 27, 2021 in Marketing
Multi level marketing

Multi level marketing is known as network marketing. This is a kind of business where franchising and direct selling are combined. This business makes a person associated to a company in an independent transaction approach. It is an approach where the company creates a contactor relationship to the person who wants to expand his business.

The members make their earnings based on the sales they have reached in that particular product or service. It also includes the sales of the person that they have recruited to join the business. Most of the time the individual who has recruited more members …

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3 Reasons Why You Should Outsource Your Marketing To An Agency

Posted by — January 20, 2021 in Marketing

For most businesses, you’ve not going to see a big increase in the amount of business you’re getting unless you invest some time and money into marketing. However, there are a lot of ways to do this, so you’ll need to figure out what makes most sense for your company.

In some situations, a company might want to have in-house marketing staff. But for others, especially smaller businesses, hiring a marketing agency might be a better option. To help you in weighing the pros and cons for this decision, here are three reasons why you should outsource your marketing to …

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