Where There’s a Goal, There’s a Way: 4 Strategy-Led Content

This much-repeated mantra bears repeating: You can’t succeed at content marketing unless you know what goals you’re trying to achieve.

It’s not easy to distill the potential benefits of content marketing into one laser-focused goal. Yet, nailing down your driving purpose makes it easier to explore new possibilities to achieve it.

Nailing down your #content’s purpose makes it easier to explore the possibilities to achieve it, says @joderama via @CMIContent. Click To Tweet

Want proof? Look no further than the accomplishments of the 2022 Content Marketing Awards strategy category winners and finalists.

These examples illustrate how strategy-led campaigns can amplify

How To Optimize Images for the Web

Updated Sept. 19, 2022

Not only do images make your content more accessible, attractive, and engaging to users, but they’re important for SEO.

Understanding the basics of image optimization gives your content the best opportunity to succeed with SEO.

What is image optimization?

Image optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images with metadata so search engine crawlers can read them and understand page context.

According to HTTP Archive, in 2018, images made up 21% of an average web page’s total weight, and that

8 “First Step” SEO Tips for Bloggers

8 "First Step" SEO Tips for Bloggers

Photo by Pawel Czerwinski on Unsplash

“What are the first steps to optimizing my blog for searches?” – question submitted by @monedays using the #pbquestions hashtag on Twitter.

Much has been written on the topic of search engine optimization for bloggers – but let me give you a few basic first steps:

1. Content is King

The quality of the posts you write is the single most important factor when it comes to Search Optimization on a Blog. I suspect others will argue differently but as I look at my own blogs success in the search engines I’d say that

How to Reduce Your Time on Social Media to Increase Your

How to Reduce Your Time on Social Media to Increase Your Blogging Productivity

Photo by Devon Rogers on Unsplash

This is a post by ProBlogger Productivity Expert Nicole Avery

As bloggers, social media is a key tool of the trade for us. It allows us to grow our blogs, interact with readers, build communities and stay in touch with current events and news in our niche. But it can be a massive time suck and decrease our productivity if we let it.

There are two different ways that I see social media impact bloggers’ productivity negatively.

Two Ways Your Social Media Habits Could Impact Your Productivity

Spending Large Chunks of Time

There is

10 Ideas To Help Your Content Marketing Team Achieve

Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers.

“Teamwork makes the dream work.”

I recently learned that sentence is only the first part of the quote.

In the book where he coined the phrase, John C. Maxwell wrote: “Teamwork makes the dream work, but a vision becomes a nightmare when the leader has a big dream and a bad team.”

I would add a complementary thought: A great team never gets out of the nightmare when the leaders haven’t communicated a big

Why Are Your Affiliate Promotions Not Converting?

Why Are Your Affiliate Promotions Not Converting?

Photo by Maayan Nemanov on Unsplash

I had an email this morning from a blogger who has built a great loyal readership to their blog and who has been attempting to monetize that readership lately by doing some affiliate promotions on that blog.

The problem – nobody is buying anything that they promote.

I spent a few minutes on Skype with the blogger to unpack the problem and asked a series of questions to try to get to the heart of the matter.

Here are the three questions I asked and why I asked them…

 

1. Why are your readers

Should Content Marketers View Web3 as More Than the

Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers.

On the Web3 spectrum, marketers’ interest usually falls on one end or the other.

For one group, you see the term and your eyes glaze over. For the other group, your eyes open wide and your mind starts racing.

No matter where on the Web3 spectrum you fall, take the next few minutes to read 10 Web3 thoughts from some of the experts speaking at Content Marketing World. You’ll see that they run the