Whether it’s compliments or complaints, you can learn a lot from customer feedback. If you pay close attention to it, you’ll figure out what’s working and what’s not working for your customers. You may also identify gaps in your products or services that you can correct.
You’ll find out:
If the Buying Process Works
If you find that you are getting a lot of abandoned carts, as well as emails asking how to do things or find something on your website, it’s a sign that the process isn’t working. You then need to revamp it according the customers’ feedback.