A lead is someone who has in some way expressed interest in something you have to offer to sale. You’re going to have many more leads than prospects, and many more prospects than customers.
When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.
Start with a Goal
Do you want to increase sales, educate prospects, get people to download your free trial, or do you want to accomplish something else? It’s important to know what your intentions are from the start so that you