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As a smaller brand, you’re always looking for ways to get your brand in front of more eyes. But doing so is usually much easier said than done. If you want to build brand awareness, you need a strategic plan.

What is Brand Awareness?

Brand awareness is one of those elements that’s very important, yet often misunderstood. So before we dig into the nitty-gritty details of how to build such, let’s make sure we know what we’re discussing.

According to WordStream, “Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with …

Inspiring Millennial Generation : Finding the right candidate for the role is perhaps one of the most difficult things to do, especially now that a third of the global workforce are millennials – a generation that receives a lot of negative press and is, after all, not a group of employees. You have. want at work.

Words that are synonymous with entitled group, unfocused, narcissistic, lazy, selfish – among a myriad of other words that have negative connotations.

But what has spawned the rightful generation (insert another negative word here)? Or what caused such a reaction in them?

In a …

Management Information Systems and Benefits for Business : Along with technological developments in the business world, management information systems are needed to help business activities run well. Almost in every field definitely need a system that can control and manage information well and neatly.

The main purpose of making an information system is to help business activities and human work. So that it can be implemented in a more systematic and structured manner.
Definition of Management Information System

Management information system (MIS) is a group or set of processes where data can be processed, analyzed, and displayed so that the …

As the vaccine rollout continues, businesses that were forced to shut their doors during the pandemic are beginning to reopen. However, some face a challenge that may be solved via marketing: how to convince customers to return when many might still worry about their safety and health in environments that involve being close to large numbers of other people.

Business owners should of course take all necessary precautions to ensure the safety of their customers, employees, and anyone else on the premises. This may include installing Covid glass screens at checkout stations (and any other spots where customers may interact …