How to Learn From Customer Feedback

Customer Feedback

Whether it’s compliments or complaints, you can learn a lot from customer feedback. If you pay close attention to it, you’ll figure out what’s working and what’s not working for your customers. You may also identify gaps in your products or services that you can correct.

You’ll find out:

If the Buying Process Works

If you find that you are getting a lot of abandoned carts, as well as emails asking how to do things or find something on your website, it’s a sign that the process isn’t working. You then need to revamp it according the customers’ feedback.

How To Do Effective Lead Nurturing

How To Do Effective Lead Nurturing

A lead is someone who has in some way expressed interest in something you have to offer to sale. You’re going to have many more leads than prospects, and many more prospects than customers.

When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.

Start with a Goal

Do you want to increase sales, educate prospects, get people to download your free trial, or do you want to accomplish something else? It’s important to know what your intentions are from the start so that you

Global Background Checks

Global Background Checks

A global workforce fuels growth and facilitates incredible innovation, but it also brings challenges for HR departments, especially when it comes to pre-employment background checks. Yes, worldwide employment background checks are more complicated and time-consuming than strictly domestic screenings. Still, they are equally critical to the safety and security of your organization and its assets. The following are five tips for successful international background checks:

Know the Laws

Every country has its laws and regulations about obtaining and using personal information, which makes developing a worldwide screening program difficult. For example, in some countries, third parties cannot request an individual’s …

Is It Better to Invest in a Property or in a REIT?

The Pros and Cons of Investing in REITs

Most people know that real estate is often a profitable long-term investment. If you invest in a rental property, you can usually collect more in rent than you’re responsible for paying, resulting in a monthly profit. And in a good neighborhood with favorable conditions, you can often count on that property growing in value over time.

Of course, it’s intimidating to invest in rental property. Not only will you have to secure the financing and take on debt, but you’ll also be responsible for screening tenants and managing the property actively. On top of that, you’ll have to worry about …

Business Website Design Tips For Beginners

graphic design

If you’re an entrepreneur, you could be the person solely responsible for amping up your marketing efforts.  A great business website is a foundational aspect of marketing in the 21st century, and it’s crucial that you get it right the first time.

If you’re working to craft a meaningful final product for your business website, you need to know which elements of your design matter most.  Take a moment for research, and check out this brief overview of a few business website design tips for beginners.

Choosing the right keywords

The words you use within your design make all the …