If you’re an entrepreneur, you could be the person solely responsible for amping up your marketing efforts. A great business website is a foundational aspect of marketing in the 21st century, and it’s crucial that you get it right the first time.
If you’re working to craft a meaningful final product for your business website, you need to know which elements of your design matter most. Take a moment for research, and check out this brief overview of a few business website design tips for beginners.
Choosing the right keywords
The words you use within your design make all the difference when search engines index your pages. One of the main contributors to proper ranking in the SERPs (search engine results pages) is to hit on the right keywords and phrases.
If your business offers graphic design work for police departments, you would make sure to use those words rather often in the construction of your pages. Drawing the right audience to your website is directly affected by the words you use.
Mobile optimization is vital
Appealing to mobile users online is one of the most important things you can do to make your business website more useful for your organization. Mobile users are the majority of the online population today, and it just makes sense that you would want to build to cater to their needs.
Take the extra time to research what really makes a site fully optimized for mobile users. Apply what you have learned along the way as you work to build and expand your business website construction.
Build your email mailing list
Your digital marketing efforts can benefit greatly from a strong email mailing list. Email marketing is super effective at building a lasting rapport with interested online users, and your website is a great tool for collecting connections.
Use your contact and home pages to provide a simple sign-up form for users looking for more information about your business. You may even want to consider offering a simple incentive for signing up, like a free gift.
Offer social media sharing
A great business website is one that is shareable for engaged web users. If web users find something super useful or interesting on your pages, they should have the ability to quickly share the information with others.
Adding social media sharing icons to your pages will help equip individuals with the connection possible to boost your marketing efforts online. Add the icons in strategic places, and make sure they’re easily noticed.
Build for speed and engagement
Doing business in such a fast-paced world means that you have to have a fast-paced initiative online. Your website should load within just a couple of seconds once a person lands on your site.