Marketplace is a platform or place where sellers can sell goods online. Why should you start considering starting an online business in the marketplace?
The term Marketplace or online marketplace may already be familiar to some people recently, even though the term marketplace is English from the word “market”.
However, the term marketplace has a more specific term and has many meanings, especially in business, such as; a place where various sellers with the same product and buyers who have the same interests or more simply is a place where sellers and buyers meet like the true meaning of the market
Regardless of the term used, currently one of the marketplaces with the most transaction activities is the online marketplace
People prefer to buy and sell through the online marketplace because it is easy and practical. symmetrical triangle Through the marketplace platform, you don’t need to rent a place to open your selling stall.
However, before opening your business stall on the online marketplace, you need to pay attention to the advantages and benefits of selling on the online marketplace platform.
The advantages of the Online Marketplace Business are
- Greater Opportunity Through Community
Online Marketplace can be said to be a place for many sellers. Through this platform you can create bigger business opportunities by building relationships with other sellers through the community
You can share knowledge, share opportunities, and cooperate in building new opportunities.
- No Need To Be Afraid Of Losing Customers
Through the online platform you don’t have to lose customers. Every day, the online sales platform is visited by millions of people.
And usually, consumers visiting online marketplaces do have the motivation to buy certain goods.
Your business will also automatically be promoted by the online marketplace owner. So you don’t need expensive or complicated promotional tools to market your products.
Usually online marketplaces are trusted by consumers, so you don’t need to build consumer trust.
In addition, the ease of access provided by the online manager makes it easier for consumers to continue to reach your store. consumers will access the online marketplace anytime and anywhere
- Good Online Marketplace Features and Regulations
Online marketplace owners or companies usually have features or regulations that can increase the credibility and security of your store.
One of the features you get is insurance, payment integration, promotions, joint accounts, and also store verification as a form of appreciation given by online marketplace companies.
Reputation and verification features that are usually owned by online marketplaces can affect people’s trust to buy your product in the midst of intense competition in the online marketplace.
- No Need Big Capital
Unlike offline marketplaces, online platforms do not require a place to rent. Some integrated online marketplaces usually apply a “rent” fee, but not as much as the cost of renting a place such as a shop or stall.
But free online marketplaces such as Facebook groups, online buying and selling forums, you don’t need to pay anything at all.
- You can Monitor Your Business Progress
Some online marketplace managers usually have an insight feature. The Insights feature can monitor how many people visited your store, the number of people who responded, the number of people who communicated and the number of people who bought your products.
With you being able to monitor business developments, you can evaluate products, marketing strategies, or even find out the effectiveness and performance of online marketplace managers.
Disadvantages of Online Marketplace Business Are
- Hard to Get Trust
One of the disadvantages of online marketplaces is that it is difficult for you to get trust. Online sales have long been known for scamming, fraud, and illegal goods
- High Competition Between Traders
Because the online platform has many customers and has a tendency to sell the same product, the competition between traders in the online marketplace is very high.
You have to compete strategy in getting a seller. Tips for selling online marketplaces, you have to be diligent in monitoring the market and differentiating products from other sellers. You can also take advantage of the free shipping feature provided by the platform manager.
- Rely on Online Marketplace Manager
The sustainability of your business really depends on the online marketplace manager.
If the manager has a bad reputation, lacks promotion, and also does not have good regulations, then it will all affect the development of your business. All depends on the manager and owner of the marketplace
One of the drawbacks of a business through an online marketplace is that the market is sporadic.
If you sell on a variety of marketplaces, you tend to be difficult for potential buyers to find. Because the online marketplace manager will not bring up a store.
Online marketplaces that have a variety of products will make it difficult for buyers to find their products. Buyers will search with keywords, but from the given keywords, buyers will also choose back from thousands, maybe millions of the same products.
From the various conveniences and advantages, many business experts recommend selling through online marketplace platforms because in the information age and digital industry, people will no longer invest a small part of their money, time and energy just to choose and buy goods.
People nowadays prioritize accessibility and convenience in choosing goods.
Online marketplaces are also not just talking about products. As stated at the beginning of the article, the marketplace itself currently has various meanings.
Marketplace can be in the form of buying and selling services; such as designers, employees, and also experts. So if you do have a service providing business, you can join a similar online marketplace.
To make it easier for you to manage your business online, you need software that can help manage finances, transactions, and monitor your business profit and loss.