In your opinion, what is it about Bumpsuit that has made it so popular?
I think empowering women to look good and feel good and show off their bodies in such a special time of their lives. We are introducing and redefining a new maternity uniform. Definitely our fabric! People absolutely love it. When I was pregnant, I couldn’t find anything to wear that made me feel confident, comfortable, and chic at the same time. I also didn’t want to be wasteful and buy a lot of clothing items that I would only wear once. I think so many women can relate to this feeling while they are pregnant and their bodies are constantly changing and there is so much discomfort involved. My goal was to create pieces that make women feel beautiful and sexy with fabrics and styles they could wear throughout their entire pregnancy and beyond, which is why I believe we receive so much positive feedback from across the globe. I see every message, review, and photo online, and it’s the most incredible feeling to play a small part in helping so many look and feel their best with staple wardrobe pieces that can be worn when pregnant or not.
How is your fabric that soft? Tell me about the process of finding it. What makes it so soft yet able to shape?
It was important to me that all of our styles would be comfortable with no digging into our growing lady bumps and maintain their shape so that they could stretch gently and be worn postpartum. Our fabric is a brushed jersey, with a four-way stretch, making it very malleable and soft. It took a lot of trial and research to ensure we had the perfect match for our collections. With our Essentials, we use a super-soft four-way stretch fabric, and our new Summer Pops line features a lightweight, quick-dry fabric, which is amazing for sunny days.
Is it just for pregnant women?
No. It’s for ALL your lady bumps. Our styles are great for anyone and everyone. When I think about sustainability, this is a huge factor. You don’t have to buy maternity clothing for a short period in your life, that is thrown away—you can wear them at any stage in your life. They don’t have any extra or loose material, so just follow our size guide, and you will quickly find yourself adding all types of styles and hues to your wardrobe. You can see from our new website the same styles on paper-thin models to plus-size models and heavily pregnant models. They are all wearing the same size. That’s how malleable the fabric is, no pinning, no tricks! I say, “A Bumpsuit a day,” because I truly wear them for everything from working out to girls’ night out. Tthey are great dressed up and dressed down and have an elevated, timeless feeling.