Though email has been existing for more than forty years, it still continues to be an ideal tool to generate leads.
And if you wish to be successful in convincing your target market, your marketing emails must be tailored to their requirements and unique. A mundane email is not going to help you in any way.
With an automated system, you could successfully execute a highly personalized email marketing approach.
So, that explains why email marketing automation is significant.
In this article, we would discuss some bits and pieces about automated email marketing.
Automation in Email Marketing – How Does it Work?
A good communication strategy is the foundation of email marketing automation since the approach is fully based on the actions and triggers defined by you. These triggers are typically laid around the profile details and behavior metrics.
Eventually, an action occurs when a contact meets the trigger’s definition.
Email Search Tools – A Part of Your Automation System
To implement your email marketing strategy, you first need a quality prospect list. And with manual search, it will take you forever to build one.
Hence, you must include an email lookup tool for bulk search. GetEmail.io is one such tool that find an email address by name and is the ideal tool for B2B marketing.
Instead of performing a manual search, you may use this tool to find the accurate email address of your prospects as it uses the big data and machine learning algorithm to predict the email addresses using a person’s name and company domain.
If you are already using an email lookup tool, which one are you using, and how is your experience with that tool?
Autoresponders
Heard about autoresponders? I guess you have.
Autoresponder is a script or computer program that lets you reply to emails automatically.
Trigger Emails
You need to set up trigger emails. When you do this, emails get triggered automatically based on your audience’s behavior, in other words, based on the action your recipient takes. And we call this behavioral email marketing.
Here are typically automated emails;
- Onboarding/ Welcome emails
- Milestone Emails
- Referral emails, etc.
What are the perfect email marketing attributes?
- Email search tool with a reasonable accuracy rate
- Advanced communication series
- Advanced statistics
- Integration with eCommerce
As mentioned above, to locate the email address, you may use GetEmail.io. Besides this, here are some of the best email marketing automation tools;
- Mailchimp
- Drip
- Converkit
- Mailjet
- Infusionsoft
- Sendinblue
Besides this, there are many other tools available on the market, and you may get confused in choosing the top email marketing automation tool.
To simply this, you may compare these tools based on the pricing, functionality, ease of use, freemium plan, customer support, customer review, etc.
Final Thoughts
With email marketing automation, you have the power to reach the right people at the right time with the right message automatically. So, leverage the power of technology for effective lead nurturing that ultimately drives sales from potential new clients and existing ones.
