Today’s technology has undergone numerous changes and developments, and it will continue to do so. For digital marketers, this signifies the need to keep abreast with the latest technological trends to maintain their standing in the digital industry and, with best efforts, outrank their competitors. This fact follows with web designs. With constant changes happening, many of the features of web designs considered innovative once may be currently seen as old-fashioned and bland. It does not matter what type of online business it is. If the website design is unappealing to potential customers, their marketing efforts are less likely to succeed.

Successful online business owners are aware that a professionally designed website positively impacts their online presence. Consequently, they hire experts from the likes of reliable Kansas City web design agencies to ensure that their websites are well-designed. It is vital to develop a website that lives up to the expectations of customers and meets the standards of Google and other search engines. It should provide customers with the best experience and generate leads and conversions.

Studies have shown that people, in general, are interested in visuals. This holds especially for the marketing industry. A customer’s interest is piqued when they are attracted by something they see. That being the case, an online business should focus on the design of its website to drive traffic and attract even more visitors to its page. Whether it is an online store offering products or services, or a site that provides information on specific topics, it must be appealing to the eyes of users. And when a website attracts more visitors, they increase their chances of doing business with more people.

Below are six ways that a web design impacts customer experience.

1.Relevant content

The importance of relevant content cannot be stressed enough, particularly concerning user experience. A website interested in providing its customers with an exceptional experience should start by producing relevant, high-quality content. Apart from relevance, content must be presented in a manner that does not overwhelm nor short-change customers. For instance, loading up content with terms that are too heavy for customers to understand, leaves them frustrated and eager to leave the site. Lengthy texts that read like a book can also turn customers off, who want to get the information they need without struggling through so much information. Business owners should analyze the copy on the site and determine whether it offers a pleasant customer experience or not. Information should be straightforward, detailed, and respond efficiently to what customers are searching for. For potential customers to trust a brand, they must understand the site’s content first.

2. Appearance

First impressions last with website designs. When a visitor arrives on a site, things can go either way. They may be impressed by what they see or are turned off by it. Thus, a Kansas City web design company can be valuable in developing an attractive website that appeals to customers. Users will not find any reason to stay on a website that they find unappealing. A good web design does not require too many components to capture the attention of users. However, it does have to make navigation easy, look professional, and offer relevant information for customers.

3. Page loading speed

Customers have a very low tolerance for slow-loading pages. This is the reason why loading speed is a ranking factor for search engines. The best user experience involves websites that load in a matter of seconds. Currently, the three-second mark and less is aimed at keeping customers happy. Anything more ruins their experience and prompts them to look for other online alternatives. Each second counts when it comes to loading speed. When a visitor is interested in a website and wants to land on its page, they are not expected to patiently wait while it loads. Many other websites offering the same products and services have optimized their loading speed, so users can opt to visit them instead. While a company may offer better prices for the same goods, it will not matter if potential customers leave because of their slow loading site.

4. Mobile optimized

Mobile devices have indeed conquered our modern world. Practically everyone carries them around wherever they go. Their portability is such a convenience, and connecting with others at any time of the day is possible. Online users are also more prone to using their mobile devices for other needs, from information to products and services. When they need something, they depend on their smartphones to provide it to them at any given time. Hence, business owners optimize their websites to make them as mobile-friendly as possible. Whatever users view on the bigger screens of their desktops or laptops are modified for the smaller screens of mobile devices. These include text content, images, and videos. Mobile-optimized sites make it easy for customers to browse through pages, navigate the site without obstacles, and perform actions expected by the site. They offer customers a pleasant experience while going through the site on their mobile devices.

5. Simple to use

When customers find it challenging to use a website or the process involved in making a purchase is complicated, they will find some other site to visit. People are not willing to spend a lot of time and effort trying to understand what the website is all about. If it requires too much work, a customer is less likely to do business with the company. A good web design ensures that things are simplified and easily understood by its customers. The simpler it is to use, the better the customer experience, obtaining whatever they came to the website for. There are various ways to design a website for easier navigation. Applying drop-down menus can help customers along the way. These menus are useful especially for first-time visitors who are feeling their way on the site.

6. Conversions

The primary objective of any online business is to market its products or services. Conversions refer to customers who make their purchases from the business site. Utilizing analytics tools can help keep track of these conversions. To increase conversions, a website design should have an attractive theme. It must also have appealing colors that accentuate buttons used for the call to action, enabling smoother navigation for customers.

Web design is an essential factor for online businesses. It directly impacts customer experience. For best results and a professionally developed website, business owners should work with experts from the likes of a Kansas City web design company.